If you're new to building a website for your business, you're probably learning all you can about marketing. Potential customers won't see your site simply because you made it. You have to add great content that people are looking for. Most of the time people type something into a search engine because they are looking for an answer to a question they have.
If you plan to answer those questions with video, you're already ahead of the game. As you plan your website, use these three tips to provide relevant video content for your site.
Tip #1: Provide a Few Tutorials
People love to learn how to do something. A step-by-step video allows the viewer to trust you because they see the end result. That trust makes a potential customer come back to your site to make their initial purchase or a subsequent one. Some ideas for a step-by-step video include:
- product cleaning instructions
- product use instructions
- product troubleshooting instructions
Tip #2: Provide a Written Transcript
For as much as video brings the masses to websites, some people might have an issue with the speakers on their computer. There are also those who have hearing challenges. You need to reach them as well. The best way to do that is to have a written transcript of each of your videos posted directly beneath them.
Ask your video production professional if they can do the transcripts for you, hire someone to listen to the video and type exactly what they hear in a readable format, or transcribe them yourself. Place the transcripts directly below the videos for easy access for those that need it.
Tip #3: Use Other Tools
Step-by-step videos are everywhere on the Internet, but a website full of videos provides too much visual stimulation and can turn viewers away. Combine these tools to keep your visitors and potential customers coming back:
- step-by-step articles
- real customer testimonies (movie format or written)
- chat box for customers who need your help
Provide a discount for customers who are willing to leave a review or testimony. However, most people who use the Internet for shopping are "in the know" about fake reviews, whether video or written. Therefore, only use real customers.
The new endeavor of building a website with video can provide repeat visitors and the sales you're looking for. Ask your videographer for more tips and ideas to help your videos, and subsequently your website, stand out among the rest.